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Job Ready Graduates: A Tourism Industry Perspective

  • Jie Wang (a1), Helen Ayres (a2) and Jeremy Huyton (a3)

Abstract

Suitable skills and attributes have always been an important part of effective and successful participation in the tourism workplaces. This study aimed to explore tourism managers' perceptions of the skills and attributes required in the tourism industry in Australia. The method involved a content analysis of tourism skill sets and a survey to identify the required skill sets sought by employers. Importance–Performance Analysis revealed differences between graduate attributes and skills and manager's perceptions of their importance and level of performance. These results provided industry-based information about skills and attributes for the improvement of curriculum design. It will enhance the abilities of tourism education to provide job-ready graduates for the future global tourism industry.

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Corresponding author

*Jie Wang, The School of Tourism, University of Queensland, Brisbane QLD 4072, Australia.

Keywords

Job Ready Graduates: A Tourism Industry Perspective

  • Jie Wang (a1), Helen Ayres (a2) and Jeremy Huyton (a3)

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