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All Wired Up But Not Plugged in: An Evaluation of Tourism and Leisure Marketing Students' Expectations and Experiences of Lecture Podcasting

  • Dale Sanders (a1) and Megan LeClus (a2)

Abstract

Today's learners live in a digital age and there is much anecdotal evidence to suggest that students in the 21st century would prefer the electronic delivery of learning materials and lecture content using a range of tools that enable them to access information anywhere anytime (see, e.g., Oblinger & Oblinger, 2005). This study is an evaluation of tourism marketing students' expectations and experiences of lecture podcasting. The aim of the study was to quantify students' expectations of podcasting, and compare and contrast this with their actual usage of the new learning technology. The study was designed specifically to answer two questions: is podcasting just a fad or does it enhance student learning, and will it be widely embraced by both domestic and international undergraduate students?

Copyright

Corresponding author

*Dale Sanders, School of Marketing, Tourism and Leisure, Edith Cowan University, 270 Joondalup Drive, Joondalup WA 6027, Australia.

Keywords

All Wired Up But Not Plugged in: An Evaluation of Tourism and Leisure Marketing Students' Expectations and Experiences of Lecture Podcasting

  • Dale Sanders (a1) and Megan LeClus (a2)

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