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Willingness to Pay for Shrimp with Homegrown by Heroes, Community-Supported Fishery, Best Aquaculture Practices, or Local Attributes

  • Graham Soley (a1), Wuyang Hu (a2) and Michael Vassalos (a3)

Abstract

With the seafood food market endowed with various attributes, consumers may prefer certain certifications over others. By surveying a diverse sample of respondents, this study examines consumer preference for farm-raised shrimp in Kentucky and South Carolina. Respondents’ assessment of certain seafood labels is evaluated using a stated preference survey. Willingness-to-pay (WTP) estimates and various product profiles are generated. Consistent with previous studies, a strong preference for fresh and “local” was found. Furthermore, Homegrown by Heroes was highly valued among participants, as well as Best Aquaculture Practices. Based on WTP estimates for these attributes, marketing and policy recommendations are discussed.

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Copyright

This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution, and reproduction in any medium, provided the original work is properly cited.

Corresponding author

*Corresponding author. Email: graham.soley@fas.usda.gov

Footnotes

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**

This paper is not part of G. Soley’s official duties at the U.S. Department of Agriculture, Foreign Agricultural Service. The piece was prepared independently from the department, and the authors’ views do not represent those of the U.S. Department of Agriculture, Foreign Agricultural Service.

Footnotes

References

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Willingness to Pay for Shrimp with Homegrown by Heroes, Community-Supported Fishery, Best Aquaculture Practices, or Local Attributes

  • Graham Soley (a1), Wuyang Hu (a2) and Michael Vassalos (a3)

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