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Crawfish processors' ex ante adoption rates of three hypothetical crawfish peeling machines are assessed using a polychotomous-choice elicitation format. Adoption rates would likely range from 23% to 70%, depending upon which machine was offered and whether it was purchased or leased. Processors most likely to adopt are determined using ordered probit analysis. Likely adopters would be larger, more diversified processors with greater resources and longer planning horizons.