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Consumer Expenditures at Direct Produce Markets

  • Raymond Joe Schatzer (a1), Daniel S. Tilley (a1) and Douglas Moesel (a1)


Interviews of customers at direct produce markets were conducted to determine why expenditure patterns vary. Frequency of shopping at outlets, income, uses of produce, household composition, and distance to the outlet are important determinants of expenditures at direct product outlets.



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Consumer Expenditures at Direct Produce Markets

  • Raymond Joe Schatzer (a1), Daniel S. Tilley (a1) and Douglas Moesel (a1)


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