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305 Corporate Reputation: What Do Consumers Really Care About? GRAHAM PAGE and HELEN FEARN
314 Managing Brand Portfolios: How Strategies Have Changed SYLVIE LAFORET and JOHN SAUNDERS
328 Managing Sport Sponsorship Programs: Lessons from a Critical Assessment of English Soccer SIMON CHADWICK and DES THWAITES
339 Defending the Co-Branding Benefits of Sponsorship B2B Partnerships: The Case of Ambush Marketing FRANCIS FARRELLY, PASCALE QUESTER, and STEPHEN A. GREYSER
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- MANAGEMENT SLANT
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