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I-Os in the Vanguard of Big Data Analytics and Privacy

  • Adam J. Ducey (a1), Nigel Guenole (a2), Sara P. Weiner (a3), Hailey A. Herleman (a4), Robert E. Gibby (a5) and Tanya Delany (a6)...


In this response to Guzzo, Fink, King, Tonidandel, and Landis (2015), we suggest industrial–organizational (I-O) psychologists join business analysts, data scientists, statisticians, mathematicians, and economists in creating the vanguard of expertise as we acclimate to the reality of analytics in the world of big data. We enthusiastically accept their invitation to share our perspective that extends the discussion in three key areas of the focal article—that is, big data sources, logistic and analytic challenges, and data privacy and informed consent on a global scale. In the subsequent sections, we share our thoughts on these critical elements for advancing I-O psychology's role in leveraging and adding value from big data.


Corresponding author

Correspondence concerning this article should be addressed to Adam J. Ducey, IBM, 325 James S. McDonnell Boulevard, Hazelwood, MO 63042. E-mail:


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