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Generation Is a Culture Construct

  • Kyle E. Brink (a1), Marcel M. Zondag (a1) and Jeffrey L. Crenshaw (a2)


Costanza and Finkelstein (2015) question whether there really are generational differences in the workplace. They argue that the generation construct is not properly operationalized (often confounding age, period, and cohort factors) and that generational research is atheoretical and plagued by methodological problems. We agree that generational research is largely guilty as charged. We also share their concern regarding the generationally based interventions that are being sold to, and adopted by, managers—interventions that are often little more than fads based on popular myths and folklore. We are also in full agreement with the potential significant harm that can be associated with stereotyping groups of individuals.


Corresponding author

Correspondence concerning this article should be addressed to Kyle E. Brink, Haworth College of Business, Western Michigan University, 1903 West Michigan Avenue, Kalamazoo, MI 49008-5429. E-mail:


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Generation Is a Culture Construct

  • Kyle E. Brink (a1), Marcel M. Zondag (a1) and Jeffrey L. Crenshaw (a2)


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