Skip to main content Accessibility help
×
Home

Generation Is a Culture Construct

  • Kyle E. Brink (a1), Marcel M. Zondag (a1) and Jeffrey L. Crenshaw (a2)

Extract

Costanza and Finkelstein (2015) question whether there really are generational differences in the workplace. They argue that the generation construct is not properly operationalized (often confounding age, period, and cohort factors) and that generational research is atheoretical and plagued by methodological problems. We agree that generational research is largely guilty as charged. We also share their concern regarding the generationally based interventions that are being sold to, and adopted by, managers—interventions that are often little more than fads based on popular myths and folklore. We are also in full agreement with the potential significant harm that can be associated with stereotyping groups of individuals.

Copyright

Corresponding author

Correspondence concerning this article should be addressed to Kyle E. Brink, Haworth College of Business, Western Michigan University, 1903 West Michigan Avenue, Kalamazoo, MI 49008-5429. E-mail: kyle.brink@wmich.edu

References

Hide All
Claycamp, H. J., & Massy, W. F. (1968). A theory of market segmentation. Journal of Marketing Research, 5 (4), 388394.
Costanza, D. P., & Finkelstein, L. M. (2015). Generationally based differences in the workplace: Is there a there there? Industrial and Organizational Psychology: Perspectives on Science and Practice, 8 (4), 308323.
CoxT., Jr T., Jr. (1993). Cultural diversity in organizations: Theory, research, and practice. San Francisco, CA: Berrett-Koehler.
Dickson, P. R., & Ginter, J. L. (1987). Market segmentation, product differentiation, and marketing strategy. The Journal of Marketing, 51 (2), 110.
Holbrook, M. B., & Schindler, R. M. (1996). Market segmentation based on age and attitude toward the past: Concepts, methods, and findings concerning nostalgic influences on customer tastes. Journal of Business Research, 37 (1), 2739.
Huffman, C., & Kahn, B. E. (1998). Variety for sale: Mass customization or mass confusion? Journal of Retailing, 74 (4), 491513.
Inglehart, R. (1977). The silent revolution: Changing values and political styles among Western publics. Princeton, NJ: Princeton University Press.
Inglehart, R. (1981). Post-materialism in an environment of insecurity. The American Political Science Review, 75 (4), 880900. doi:10.2307/1962290
Lyons, S., & Kuron, L. (2014). Generational differences in the workplace: A review of the evidence and directions for future research. Journal of Organizational Behavior, 35 (S1), S139–S157. doi:10.1002/job.1913
Parry, E., & Urwin, P. (2011). Generational differences in work values: A review of theory and evidence. International Journal of Management Reviews, 13 (1), 7996. doi:10.1111/j.1468-2370.2010.00285.x
Reichers, A. E., & Schneider, B. (1990). Climate and culture: An evolution of constructs. In Schneider, B. (Ed.), Organizational climate and culture (pp. 539). San Francisco, CA: Jossey-Bass.
Twenge, J. M., Campbell, S. M., Hoffman, B. J., & Lance, C. E. (2010). Generational differences in work values: Leisure and extrinsic values increasing, social and intrinsic values decreasing. Journal of Management, 36 (5), 11171142. doi:10.1177/0149206309352246

Generation Is a Culture Construct

  • Kyle E. Brink (a1), Marcel M. Zondag (a1) and Jeffrey L. Crenshaw (a2)

Metrics

Full text views

Total number of HTML views: 0
Total number of PDF views: 0 *
Loading metrics...

Abstract views

Total abstract views: 0 *
Loading metrics...

* Views captured on Cambridge Core between <date>. This data will be updated every 24 hours.

Usage data cannot currently be displayed