Farmers hosted on-farm trials and demonstrations involving three new groundnut (Arachis hypogaea) varieties in Malawi to assess their acceptability and adoption potential. Patterns of seed diffusion among trial farmers were examined as well as among non-trial farmers who were members of seed banks. The study showed that trial follow-up surveys provide a cost-effective approach for assessing early adoption and providing feedback to researchers. While useful, however, such studies are not an end in themselves. Rather they need to be perceived and designed as one of several studies that help researchers understand the complexity of farmers' adoption decisions.