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Aberrant ellipsis: advertisers do, but why?

  • Alan Garnham and Jane Oakhill

Abstract

An account of recent theorizing about grammatical ellipsis, with examples of how advertisers have been bending the rules

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Cornish, F. 1986. Anaphoric Relations in English and French: A Discourse Perspective. London: Croom Helm.
Hankamer, J. and Sag, I.A. 1976. ‘Deep and surface anaphora’, Linguistic Inquiry, 7, 391428.
Murphy, G.L. 1985. ‘Physiological explanations of deep and surface anaphora’, Journal of Pragmatics, 9, 785813.
Johnson-Laird, P.N. 1983. Mental Models: Towards a Cognitive Science of Language, Inference, and Consciousness. Cambridge: University Press.
Sag, I.A. and Hankamer, J. 1984. ‘Toward a theory of anaphoric processing’, Linguistics and Philosophy, 7, 325345.

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Aberrant ellipsis: advertisers do, but why?

  • Alan Garnham and Jane Oakhill

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