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Ghouls, Gimmicks, and Gold: Horror Films and the American Movie Business, 1953–1968. ByKevin Heffernan. Durham: Duke University Press, 2004. viii + 323 pp. Illustrations, photographs, appendix, bibliography, notes, index. Cloth, $79.95; paper, $22.95. ISBN: cloth 0-822-33202-7; paper 0-822-33215-9.

  • Andrew J. Douglas

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Ghouls, Gimmicks, and Gold: Horror Films and the American Movie Business, 1953–1968. ByKevin Heffernan. Durham: Duke University Press, 2004. viii + 323 pp. Illustrations, photographs, appendix, bibliography, notes, index. Cloth, $79.95; paper, $22.95. ISBN: cloth 0-822-33202-7; paper 0-822-33215-9.

  • Andrew J. Douglas

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