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Vicarious contagion decreases differentiation – and comes with costs

  • Ovul Sezer (a1) and Michael I. Norton (a1)


Baumeister et al. propose that individual differentiation is a crucial determinant of group success. We apply their model to processes lying in between the individual and the group – vicarious processes. We review literature in four domains – attitudes, emotions, moral behavior, and self-regulation – showing that group identification can lead to vicarious contagion, reducing individual differentiation and inducing negative consequences.



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