The learnability of features and their dependence on task and context do not rule out the possibility that primitives used for constructing new features are as small as pixels, nor that they are as large as object parts, or even entire objects. In fact, the simplest approach to feature acquisition may be to treat objects not as if they are composed of unknown primitives according to unknown rules, but rather as if they are what they seem: patterns of atomic features, standing in various similarity relationships to other objects, which serve as holistic features.