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Social, not individual, identification is the key to understanding group phenomena

  • Rupert Brown (a1)


Baumeister and colleagues argue for the indispensability of groups in human life. Yet, in positing individual differentiation as the key to effective group functioning, they adopt a Western-centric view of the relationship of the individual to the group and overlook an alternative social identity account in which depersonalisation, not individuation, is central to understanding many group phenomena.



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