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Selfish goals serve more fundamental social and biological goals

  • D. Vaughn Becker (a1) and Douglas T. Kenrick (a2)

Abstract

Proximate selfish goals reflect the machinations of more fundamental goals such as self-protection and reproduction. Evolutionary life history theory allows us to make predictions about which goals are prioritized over others, which stimuli release which goals, and how the stages of cognitive processing are selectively influenced to better achieve the aims of those goals.

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Becker, D. V., Anderson, U. S., Neuberg, S. L., Maner, J. K., Shapiro, J. R., Ackerman, J. M., Schaller, M. & Kenrick, D. T. (2010) More memory bang for the attentional buck: Self-protection goals enhance encoding efficiency for potentially threatening males. Social Psychological and Personality Science 1:182–89.
Becker, D. V., Mortensen, C. R., Ackerman, J. M., Shapiro, J. R., Anderson, U. S., Sasaki, T., Maner, J. K., Neuberg, S. L. & Kenrick, D. T. (2011) Signal detection on the battlefield: Priming self-protection vs. revenge-mindedness differentially modulates the detection of enemies and allies. PLoSOne, 6, e23929. doi: 10.1371/journal.pone.0023929.
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Martindale, C. (1980) Subselves. In: Review of personality and social psychology, ed. Wheeler, L., pp. 193218. Sage.
Minsky, M. (1986) The society of mind. Simon and Schuster.

Selfish goals serve more fundamental social and biological goals

  • D. Vaughn Becker (a1) and Douglas T. Kenrick (a2)

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