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Positive reinforcement, the matching law and morality

  • William A. McKim (a1)

Abstract

Addictive behavior has never seemed rational because it persists in spite of drastic aversive consequences. This is a particular problem for models of addiction such as operant psychology which hold that behavior is controlled by its consequences. Inspite of claims to the contrary, Heymans target article illustrates how operant psychology resolves this contradiction. By using the matching law, Heyman suggests a mechanism that explains why delayed aversive events may not control behavior, and a conceptual framework in which we can understand successful therapies.

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Positive reinforcement, the matching law and morality

  • William A. McKim (a1)

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