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On Skinner's pendulum: A framework for assessing s-frame hope

Published online by Cambridge University Press:  30 August 2023

Cait Lamberton*
Affiliation:
The Wharton School, University of Pennsylvania, Philadelphia, PA, USA catlam@wharton.upenn.edu; https://marketing.wharton.upenn.edu/profile/catlam/

Abstract

Unsatisfied with the effects of behavioral economics’ i-frame, “technology of behavior,” Chater & Loewenstein call for a pendulum swing back to the s-frame, suggesting that such an approach offers a more hopeful path toward societal well-being. In this commentary, I offer a framework to think about this pendulum swing, as well as the scope – and limits – of this hope.

Type
Open Peer Commentary
Copyright
Copyright © The Author(s), 2023. Published by Cambridge University Press

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