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Neuroscientific evidence for contextual effects in decision making

Published online by Cambridge University Press:  24 January 2014

Kaisa Hytönen
Kaisa Hytönen*
Affiliation:
Brain Research Unit, O.V. Lounasmaa Laboratory, Aalto University School of Science, FI-00076 Aalto, Finland. kaisa.hytonen@aalto.fi
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Abstract

Both internal and external states can cause inconsistencies in decision behavior. I present examples from behavioral decision-making literature and review neuroscientific knowledge on two contextual influences: framing effects and social conformity. The brain mechanisms underlying these behavioral adjustments comply with the dual-process account and simple learning mechanisms, and are weak indicators for unintentionality in decision-making processes.

Type
Open Peer Commentary
Information
Behavioral and Brain Sciences , Volume 37 , Issue 1 , February 2014 , pp. 33 - 34
Copyright
Copyright © Cambridge University Press 2014 

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