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Published online by Cambridge University Press: 29 April 2014
Although the proposed Selfish Goal Theory constitutes a major theoretical tour de force for addressing the issue of inconsistencies in human actions and the role of motivational goals in behavior, as it is based on an unproven biological paradigm (Dawkins's selfish gene theory) and overemphasizes the role of unconscious processes in decision making, it provides a questionable model of the underlying psychological structure of human agency.
Target article
The validity of Dawkins's selfish gene theory and the role of the unconscious in decision making
Related commentaries (1)
The Selfish Goal: Autonomously operating motivational structures as the proximate cause of human judgment and behavior