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Matching and melioration as accounts of reinforcement and drug addiction

Published online by Cambridge University Press:  04 February 2010

Marc N. Branch
Psychology Department, University of Florida, Gainesville, FL 32611.


Heyman's view that addiction can be viewed as a natural outcome predictable by melioration and the matching law is provocative. Remaining to be explained more fully, however, are exactly how his view is an improvement on other reinforcement-based accounts. Included in these elaborations should be an account of how different “bookkeeping schemes” are developed and controlled and what new approaches to treatment and prevention of drug addiction are indicated.

Open Peer Commentary
Copyright © Cambridge University Press 1996

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