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Differentiation of individual selves facilitates group-level benefits of ultrasociality

Published online by Cambridge University Press:  30 June 2016

Sarah E. Ainsworth
Department of Psychology, University of North Florida, Jacksonville, FL
Roy F. Baumeister
Department of Psychology, Florida State University, Tallahassee, FL 32306baumeister@psy.fsu.edu
Kathleen D. Vohs
Department of Marketing, University of Minnesota, Carlson School of Management, Minneapolis, MN 55455. vohsx005@umn.edu


Gowdy & Krall's target article complements our recent theorizing on group behavior. In our comment, we elucidate complementary aspects of the two theories and highlight the importance of differentiation of selves for human groups to reap the benefits of ultrasociality. We propose that achieving optimal group outcomes depends on the differentiation of individual selves.

Open Peer Commentary
Copyright © Cambridge University Press 2016 

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