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Cognitive algebra versus representativeness heuristic
Published online by Cambridge University Press: 04 February 2010
Abstract
Cognitive algebra strongly disproved the representativeness heuristic almost before it was published; and therewith it also disproved the base rate fallacy. Cognitive algebra provides a theoretical foundation for judgment-decision theory through its joint solution to the two fundamental problems – true measurement of subjective values, and cognitive rules for integration of multiple determinants.
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- Copyright © Cambridge University Press 1996
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