Rates of tag-loss are determined for Dalton Jumbo Rototags applied to the hind flippers of 4343 (2208 males, 2135 females) southern elephant seal (Mirounga leonina) pups at Marion Island over an eight year period from 1983–1990 as part of a demographic study of the species. Loss rates were the lowest recorded to date for this species (range 0.0–9.1%). No significant relationship existed between age and rate of tag-loss, neither was there any sex or year related differences in age-specific tag-loss rates. The low rates of loss highlight the value of tagging as a marking technique, and allow for high levels of confidence in the reliability of the population parameters that are derived from the tagging data collected for the Marion Island population.