Skip to main content Accessibility help

The growing importance of food safety to Japanese consumers and its implications for United States farmers

  • Raymond A. Jussaume (a1)


Consumer cooperatives in Japan, which is by far the United States' largest overseas market for agricultural commodities, expanded rapidly in the 1980s. Their recent success, according to Japanese reports, has been due to their responsiveness to increasing consumer demand for foods produced with minimal use of petrochemical inputs. I present data that confirm this claim by showing that the high level of concern that Japanese consumer cooperative members have about food safety is the main reason they give for joining cooperatives. I then discuss the significance of this trend for American agriculture, in particular whether Japanese consumer cooperatives could become a marketing channel for Americans who specialize in producing food with less intensive use of agricultural chemicals.



Hide All
1.Akiya, S. 1988. Ichipacento no Kabe o Yabutta Igo no Seikyo. (The future of consumer cooperatives having broken the 1 percent wall). In Imamura, N. and Yoshida, T. (eds.). Shokuseikatsu Henbou no Bekutoru. (Vectors of the Transformation of Food Lifestyle). Nousangyouson Bunka Kyoukai, Tokyo, Japan, pp. 137156.
2.Conning, D. M. 1988. The public perception of food safety. Journal of the Royal Society of Health 108:134135.
3.Crosson, P., and Ekey, J.. 1988. Alternative Agriculture: A Review and Assessment of the Literature. Discussion Paper ENR88-01. Resources for the Future, Washington, DC.
4.Japan Agroinfo Newsletter. 1990a. Consumer cooperatives join ban on sales of imported lemons. 8:8.
5.Japan Agroinfo Newsletter. 1990b. Consumers need more information on food safety. 8:12.
6.JETRO. 1986. Handy Facts on U.S. -Japan Economic Relations. Japan External Trade Organization, Tokyo, Japan.
7.Jussaume, R. A. Jr., 1989. Food consumption in Seattle, Washington and Kobe, Japan. Washington State University, IMPACT Center Information Series No. 28.
8.Katsube, K. 1977. Nihon Seikatsu Kyodou Kumiai Rendou Kai 25 Nen Shi. (A 25 Year History of Japanese Consumer Cooperatives). Nihon Seikatsu Kyodou Kumiai Rengokai, Tokyo, Japan.
9.Kawano, S. 1986. Shinpan Kyodou Kumiai Jiten. (A New Dictionary of Cooperatives). Ienohikari Association, Tokyo, Japan.
10.Kirkpatrick, M. A. 1975. Consumerism and Japan's new citizen politics. Asian Survey 15:234246.
11.Labrecque, L. 1986. Le déclin des cooperatives de consommation et les mutations d'une culture economique. Recherches Sociographiques 27:195217.
12.McDonald, S. 1985. Major U.S. farm export markets shift. National Food Review 30:18.
13.National Commission on Agricultural Trade and Export Policy. 1985. Interim Report to the President and the Congress. Washington, DC.
14.Nihon Ryutsu Shinbun. 1989. Mutenpo Hanbai Rankingu. (A ranking of non-store retail sales). October 28.
15.Nomura, H. 1986. Consumer cooperatives in Japan. The Kyoto University Economic Review 56:121.
16.O'Beirne, D. 1988. A corresponding viewpoint: Some food safety and quality issues in the European community. In Clancy, K. L. (ed.). Consumer Demands in the Marketplace. Resources for the Future, Washington, DC. pp. 177187.
17.O'Rourke, A. D. 1989. Survival in a global marketplace. Washington's Land and People 3:2024.
18.Sachs, C., Blair, D., and Richter, C.. 1987. Consumer pesticide concerns: A 1965 and 1984 comparison. Journal of Consumer Affairs 21:96107.
19.Sakamoto, S. 1990. Shokuhin Yuunyuu o Dou Kangaeru? (What to think about imported food products). Unpublished Manuscript. Kyoto Cooperatives Planning Division, Kyoto, Japan.
20.Sloan, A. E. 1985. Chemical confusion. Food Engineering 57:7273.
21.Sommer, R. 1984. More than cheap cheese: The food co-op movement in the U.S. Researchin Social Movements, Conflict and Change 7:7194.
22.Steel, S. H. 1989. The price we'll pay for “clean food”. Farm Journal (June–July), pp. 1213.
23.Stern, L. W., and Sturdivant, F. D.. 1987. Customer-driven distribution systems. Harvard Business Review 65:3441.


The growing importance of food safety to Japanese consumers and its implications for United States farmers

  • Raymond A. Jussaume (a1)


Full text views

Total number of HTML views: 0
Total number of PDF views: 0 *
Loading metrics...

Abstract views

Total abstract views: 0 *
Loading metrics...

* Views captured on Cambridge Core between <date>. This data will be updated every 24 hours.

Usage data cannot currently be displayed