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2 - The impact of globalization

Published online by Cambridge University Press:  06 August 2009

Chetan Sharma
Affiliation:
Chetan Sharma Consulting
Yasuhisa Nakamura
Affiliation:
NTT DoCoMo
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Summary

With each passing year, geographical borders between nations appear to be shrinking. The masses might be separated by culture heritage, religious beliefs, or ethnicity, but almost all of the human race has been transformed and touched by the global phenomenon called globalization. In general, globalization refers to the adaptation of business practices and processes to take a business, product, application or service to global markets. It refers to the internationalization and localization of these products and applications, so that they are ready for the global market. As economies continue to become interconnected and interdependent, an event in one corner of the globe can have an effect of much larger magnitude than ever before. One does not have to look far to fathom the ripple effect of world events. The collapse of the Asian financial markets in the mid-1990s or the horrible events of 9/11 in the USA touched the lives of people living far beyond. With trade barriers lifted (most recently in China), products from around the world compete on quality and price in any local market. With the advent of the first wireless technology and then the Internet, physical boundaries have become almost meaningless as far as trade and business are concerned. The European adoption of a common GSM standard for wireless communication fostered the growth in the industry that is unparalleled in recent times.

Type
Chapter
Information
Wireless Data Services
Technologies, Business Models and Global Markets
, pp. 12 - 31
Publisher: Cambridge University Press
Print publication year: 2003

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