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  1. Home
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  3. The Winning Message
  • Cited by 129
Publisher:
Cambridge University Press
Online publication date:
November 2009
Print publication year:
2002
Online ISBN:
9780511613524
DOI:
https://doi.org/10.1017/CBO9780511613524
Series:
Communication, Society and Politics
Subjects:
Area Studies, Politics: General Interest, American Studies, American Government, Politics and Policy, Film, Media, Mass Communication, Politics and International Relations, Media, Mass Communication
Information

Book description

This study investigates candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? The project takes an innovative approach to answering this question by bringing together critical and empirical methods as well as game theory in a sophisticated yet readable text. The answer comes in four parts. First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, he shows that candidates' self-interest in winning leads them to avoid dialogue, that is substantive campaign discourse. Third, he demonstrates the beneficial effects produced by the little dialogue that actually occurs. Fourth, he pinpoints the forces responsible for these rare occurrences. The major lesson of this work is that campaign reform under its present guise will not bring about the more substantive campaigns that the public desires.

Reviews

"Recommended for upper-division undergraduate, graduate, and research libraries." Choice

"The deliberative character of political campaigns is an important subject worthy of careful and serious attention, which is what it receives in Adam Simon's The Winning Message." Perspectives on Politics

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