Web Metrics for Library and Information Professionals

David Stuart

doi:10.29085/9781783300686

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A practical guide to using web metrics to measure impact and demonstrate value. The web provides an opportunity to collect a host of different metrics, from those associated with social media accounts and websites to more traditional research outputs. This book is a clear guide for library and information professionals as to what web metrics are available and how to assess and use them to make informed decisions and demonstrate value. As individuals and organizations increasingly use the web in addition to traditional publishing avenues and formats, this book provides the tools to unlock web metrics and evaluate the impact of this content.

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Web Metrics for Library and Information Professionals

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Contents

Frontmatter
pp i-iv

Contents
pp v-viii

1 - Introduction
pp 1-14

2 - Bibliometrics, webometrics and web metrics
pp 15-40

3 - Data collection tools
pp 41-56

4 - Evaluating impact on the web
pp 57-86

5 - Evaluating social media impact
pp 87-114

6 - Investigating relationships between actors
pp 115-126

7 - Exploring traditional publications in a new environment
pp 127-144

8 - Web metrics and the web of data
pp 145-164

9 - The future of web metrics and the library and information professional
pp 165-176

Bibliography
pp 177-194

Index
pp 195-199

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