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2 - Value creation and performance criteria for sport entities

Published online by Cambridge University Press:  05 February 2014

Sandalio Gómez ,
Kimio Kase  and
Ignacio Urrutia
By
Kimio Kase Tanguy Jacopin  and
Ignacio Urrutia
Sandalio Gómez
Affiliation:
IESE Business School, Madrid
Kimio Kase
Affiliation:
IESE Business School, Madrid
Ignacio Urrutia
Affiliation:
Universidad Antonio de Nebrija
Kimio Kase Tanguy Jacopin
Affiliation:
IESE Business School, Madrid
Ignacio Urrutia
Affiliation:
Universidad Antonio de Nebrija
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Summary

Introduction

Approached from the viewpoint of value creation two questions are addressed in this chapter:

  1. (1) are sport-related businesses different from others?

  2. (2) if so, how and in what way are they different?

To answer these questions we focus on the different dimensions inherent in sport-related business including historical, economic and social capitals. Different business models are analysed, and different football clubs are compared on the basis of different indicators. Stakeholder model is evaluated. Wrapping up the chapter we assess the way sport entities create value.

If generic business is about the capture and retention of customers, sport business is more difficult to define due to the different dimensions that coexist. Indeed, on top of selling season tickets, merchandising products or television rights, the sport entity has to face other dimensions that are not capitalistic activities (Shulman and Bowen, 2001).

In that sense, it is interesting to figure out if the development of sport activities has emerged as a consequence of professional underdevelopment or the emergence of a new performance model. The answer to this question is fundamental to determine how and where the creation of value comes from in sport activities.

Type
Chapter
Information
Value Creation and Sport Management , pp. 22 - 59
Publisher: Cambridge University Press
Print publication year: 2010

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