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14 - Strategies to Take Advantage of Plummeting Prices: VW

from Part IV - Motor Vehicle Company Strategies

Published online by Cambridge University Press:  18 March 2019

Alfred A. Marcus
Affiliation:
University of Minnesota
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Summary

The chapter traces the responses of VW to changing conditions in the years 2012 to 2016. It starts with an introduction to the company and then covers 2012 and 2014 before the dramatic fall in oil prices that took place, and 2014 and 2016, after the fall in prices.
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Chapter
Information
Strategies for Managing Uncertainty
Booms and Busts in the Energy Industry
, pp. 324 - 356
Publisher: Cambridge University Press
Print publication year: 2019

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