Skip to main content Accessibility help
×
×
Home
Strategies for Managing Uncertainty
  • Export citation
  • Recommend to librarian
  • Recommend this book

    Email your librarian or administrator to recommend adding this book to your organisation's collection.

    Strategies for Managing Uncertainty
    • Online ISBN: 9781108120586
    • Book DOI: https://doi.org/10.1017/9781108120586
    Please enter your name
    Please enter a valid email address
    Who would you like to send this to *
    ×
  • Buy the print book

Book description

All organizations must cope with future uncertainties. These uncertainties affect the strategic choices they make. They must commit scarce organizational resources to future outcomes which they have little assurance will come into being. Marcus explores how decision makers in the energy industry made choices in the face of such uncertainties, specifically examining two major uncertainties they confronted in the 2012–18 period - price volatility and climate change. Marcus tells the story of how different companies in the integrated oil and natural gas sector and in the motor vehicle sector responded to these uncertainties. In the face of these challenges, companies in the energy industry hedged their bets by staking out paradoxical or contrasting positions. On the one hand, they focused on capturing as much gain as they could from the world's current dependence on fossil fuels and on the other hand they made preparations for a future in which fossil fuels might not be the world's dominant energy source.

Reviews

'Alfred A. Marcus has been a pioneer in exploring how corporate managers deal with uncertainty. Now he has developed a set of deep case studies in how the leading players in the energy sector have responded to the quotidian challenge of volatile energy prices and the existential threat of climate change. In showing how these corporations have evolved various ways to hedge their way forward operationally, Marcus demonstrates how profoundly irrelevant the traditional fixation of economists on optimizing investments is when the information required to define an optimal strategy simply does not and cannot exist. Thus, Marcus’ contribution transcends the bounds of his study of the energy sector, critically important as the future of that sector is to the world, to make a rich contribution to an emergent economics discipline that seeks to embrace the conditions of radical uncertainty under which business decisions are necessarily made.'

William H. Janeway - author of Doing Capitalism in the Innovation Economy

Refine List

Actions for selected content:

Select all | Deselect all
  • View selected items
  • Export citations
  • Download PDF (zip)
  • Send to Kindle
  • Send to Dropbox
  • Send to Google Drive
  • Send content to

    To send content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about sending content to .

    To send content items to your Kindle, first ensure no-reply@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about sending to your Kindle.

    Note you can select to send to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be sent to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

    Find out more about the Kindle Personal Document Service.

    Please be advised that item(s) you selected are not available.
    You are about to send
    ×

Save Search

You can save your searches here and later view and run them again in "My saved searches".

Please provide a title, maximum of 40 characters.
×

Contents


Page 1 of 2



Page 1 of 2


Metrics

Altmetric attention score

Full text views

Total number of HTML views: 0
Total number of PDF views: 0 *
Loading metrics...

Book summary page views

Total views: 0 *
Loading metrics...

* Views captured on Cambridge Core between #date#. This data will be updated every 24 hours.

Usage data cannot currently be displayed