Book contents
- Frontmatter
- Contents
- List of Figures
- List of Tables
- Foreword I
- Foreword II
- Preface
- Acknowledgements
- List of Abbreviations
- 1 Sorghum: The Important Millet
- 2 Availability and Quality of Sorghum
- 3 Marketing of Sorghum
- 4 Development of Convenient Foods through Diversified Processing Technologies
- 5 Processing of Grain Sorghum: Technology Choices and Limitations
- 6 Consumer Acceptability of Processed RTE/RTC Sorghum-based Products
- 7 Public−Private Partnership Opportunities
- Annexures
- I Sampling, Methodology, and Data Collection
- II Industry Analysis and Profile of the Survey Areas
- III Consumption Pattern of Similar Products and Consumer Profile of the Survey Areas
- IV Survey Data Analysis and Results
- V Sample Jowar Product-wise Statistical Analysis Details
- VI SWOT and Competitive Analysis
- VII Name of the Areas Covered in Each City
- VIII Statistical Analysis Description
- IX Firms Currently Marketing Jowar-based Products
- Bibliography
II - Industry Analysis and Profile of the Survey Areas
from Annexures
Published online by Cambridge University Press: 05 October 2014
- Frontmatter
- Contents
- List of Figures
- List of Tables
- Foreword I
- Foreword II
- Preface
- Acknowledgements
- List of Abbreviations
- 1 Sorghum: The Important Millet
- 2 Availability and Quality of Sorghum
- 3 Marketing of Sorghum
- 4 Development of Convenient Foods through Diversified Processing Technologies
- 5 Processing of Grain Sorghum: Technology Choices and Limitations
- 6 Consumer Acceptability of Processed RTE/RTC Sorghum-based Products
- 7 Public−Private Partnership Opportunities
- Annexures
- I Sampling, Methodology, and Data Collection
- II Industry Analysis and Profile of the Survey Areas
- III Consumption Pattern of Similar Products and Consumer Profile of the Survey Areas
- IV Survey Data Analysis and Results
- V Sample Jowar Product-wise Statistical Analysis Details
- VI SWOT and Competitive Analysis
- VII Name of the Areas Covered in Each City
- VIII Statistical Analysis Description
- IX Firms Currently Marketing Jowar-based Products
- Bibliography
Summary
Industry Size Estimation
Multigrain atta industry
• The market size of the multigrain atta is very small as compared to the normal atta market.
• The market is estimated to be around 15,000−25,000 tonnes per annum (on an average 1−1.5 per cent of total packed atta industry in India).
• Mostly organised players dominate the segment and national brands are available in the market.
• Few regional players are also there in the market.
• Multigrain atta is sold at a premium (Ashirvaad, Pillsbury, Saffola).
• Growth of this particular segment is estimated to be 3−4 per cent annually.
Biscuit industry
• Biscuit industry size is estimated to be about 25−30 lakh tonnes per annum (Indian Biscuit's Manufacturing Association [IBMA]).
• About 55−65 per cent of the total volume catered by the organised players. Glucose biscuits constitute 45−50 per cent of the market, followed by Marie that forms 10−15 per cent of the total biscuit consumption basket.
• Share of cookies is estimated at about 3−4 per cent of the total market size.
• Growth of the overall biscuit sector has been estimated at about 12−15 per cent per annum (IBMA).
Vermicelli industry
• Indian vermicelli market size is estimated at about 30,000−40,000 tonnes per annum (Source: Pasta Manufacturer Association India 2009/10).
• The organised players handle 75−80 per cent of the total volume.
• Regional brands dominate in their respective regions. However, few popular regional brands like Bambino and MTR are also available in other markets.
• The sector is estimated to grow by 15 per cent annually (including pasta).
- Type
- Chapter
- Information
- SorghumAn Emerging Cash Crop, pp. 104 - 105Publisher: Foundation BooksPrint publication year: 2014