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Microeconomics for MBAs The Economic Way of Thinking for Managers

Authors

Richard B. McKenzie, University of California, Irvine, Dwight R. Lee, Southern Methodist University, Texas
Published 2016

Description

Now in its third edition, this textbook develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and mathematics are kept as simple as possible and illustrated with real-life scenarios. The textbook package includes online video tutorials on key concepts and complex arguments, and topics likely to be assessed in exams. The distinguished author team has developed this textbook over twenty years of teaching microeconomics to MBA students. Chapters are clearly…

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Key features

  • Written to meet the needs of MBA and business students, presenting management and economics as equal elements and showing how economics is part of everyday thinking for business people
  • The textbook package includes fifty-eight video tutorials - already viewed over a million times on YouTube - covering key concepts and complex arguments, and topics likely to be assessed in exams
  • Theory and mathematics are kept as simple as possible and are illustrated with real-world problems so that they are accessible and relevant to all MBA and business students

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