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16 - MultiMexicans in the Restaurant Industry

El Pollo Loco1 and Alsea

Published online by Cambridge University Press:  03 December 2018

Alvaro Cuervo-Cazurra
Affiliation:
Northeastern University, Boston
Miguel A. Montoya
Affiliation:
Tecnologico de Monterrey, Guadalajara
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Chapter
Information
Mexican Multinationals
Building Multinationals in Emerging Markets
, pp. 442 - 474
Publisher: Cambridge University Press
Print publication year: 2018

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References

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CNN Expansión 2015. Mexicanos “le hacen fuchi” a Pei Wei y cierra restaurantes. CNN Expansión, February, 13. www.cnnexpansion.com/negocios/2015/02/13/mexicanos-le-hacen-fuchi-a-pei-wei-y-cierra-sus-puertas. Accessed March 21, 2015.Google Scholar
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Oxford Business Group. 2015. Alsea: Food and beverages. Oxford Business Group www.oxfordbusinessgroup.com/analysis/alsea-food-and-beverages. Accessed June 10, 2015.Google Scholar
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