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International Business Strategy

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This textbook has now been replaced with a newer edition and is no longer available for personal or institutional sales. This will not affect access for customers who have previously redeemed access codes or purchased the title via ecommerce.

Authors

Alain Verbeke, University of Calgary
Published 2013

Description

Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly…

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Key features

  • Offers a new perspective into international business strategy that combines analytical rigour and managerial insight on the functioning of large multinational enterprises and provides greater coverage of emerging markets
  • Students are supported by improved learning features including 'management takeaways', key lessons that can be applied to MNEs, and 30 case studies which illustrate key points
  • Online resources available, including weblinks, detailed lecture slides for each chapter, figures from the book, answers to case study questions and additional MCQs

About the book

  • DOI https://doi.org/10.1017/CBO9781139227162
  • Editions
  • Format: Hardback
    • Publication date: 22 April 2013
    • ISBN: 9781107027893
    • Dimensions (mm): 247 x 174 mm
    • Weight: 1.21kg
    • Contains: 61 b/w illus.
    • Page extent: 616 pages
    • Availability: Temporarily unavailable - no date available
  • Format: Paperback
    • Publication date: 22 April 2013
    • ISBN: 9781107683099
    • Dimensions (mm): 247 x 174 mm
    • Weight: 1.05kg
    • Contains: 61 b/w illus.
    • Page extent: 611 pages
    • Availability: Temporarily unavailable - no date available
  • Format: Digital
    • Publication date: 05 March 2013
    • ISBN: 9781139227162

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