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The INSEAD-Wharton Alliance on Globalizing
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Book description

The INSEAD-Wharton Alliance combines the insights of two leading global business schools to examine the forces that are driving firms to globalize, the consequences - positive and negative - that accompany increasing globalization, and their managerial and political implications. Written by experts in diverse management disciplines - including leadership, finance, marketing, and operations management - the book is an important contribution to contemporary business strategy. In contrast to strident and often heavily rhetorical debates, this volume focuses on the managerial strategies involved in globalizing businesses, including leadership, market entry and managing risks. The non-partisan treatment of the issues will be of interest to managers wrestling with the many challenges of globalizing, to policy makers interested in whether and how to either slow or to accelerate the process, and to those in non-governmental organizations concerned with understanding global business challenges.


‘… a milestone on the unified academic treatment of global business.‘


'Excellent introduction to the issues at the leading edge of globalization today.'

Source: Long Range Planning

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  • Acknowledgments
    pp xxii-xxii
    • By Hubert Gatignon, Research Director, Alliance; Director, Alliance Center for Global Research and Development; Chaired Professor of Business Administration and Professor of Marketing, INSEAD, John R. Kimberly, Executive Director, Alliance; Professor of Entrepreneurial Studies and Professor of Management, Health Care Systems, and Sociology, Wharton School of the University of Pennsylvania

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