Bansal, P. (2005). Evolving sustainably: a longitudinal study of corporate sustainable development. Strategic Management Journal, 26(3): 197–218.
Chu, S-C. and Lin, J.-S. (2012). Do Chinese consumers care about corporate social responsibility? Asian Journal of Business Research, 2(1): 69–91.
Donaldson, T. and Preston, L. E. (1995). The stakeholder theory of the corporation: concepts, evidence, and implications. Academy of Management Review, 20(1): 65–91.
Freeman, R. E. (1984). Strategic Management: A Stakeholder Approach. Cambridge: Cambridge University Press.
Hung, K. (2015). Gaining support in foreign markets: how effective are CSR practices? International Conference on Research in Advertising (ICORIA), Flash Drive Proceedings.
Hung, K., Tse, C. H., and Cheng, S. (2012). Advertising research in the post-WTO decade in China: meeting the internationalization challenge. Journal of Advertising, 41(Fall): 121–46.
Matten, D. and Moon, J. (2008). ‘Implicit’ and ‘explicit’ CSR: a conceptual framework for a comparative understanding of corporate social responsibility. Academy of Management Review, 33(2): 404–24.
Mitchell, R. K., Agle, B. R., and Wood, D. J. (1997). Toward a theory of stakeholder identification and salience: defining the principle of who and what really counts. Academy of Management Review, 22(4): 853–86.
Newell, P., and Frynas, J. G. (2007). Beyond CSR? Business, poverty and social justice: an introduction. Third World Quarterly, 28(4): 669–81.
Rodrigo, P., and Arenas, D. (2008). Do employees care about CSR programs? A typology of employees according to their attitudes. Journal of Business Ethics, 83(2), 265–83.
Schmidpeter, R. and Stehr, C. (2015). ‘A History of Research on CSR in China: The Obstacles for the Implementation of CSR in Emerging Markets’. In Sustainable Development and CSR in China: A Multi-Perspective Approach, Schmidpeter, R., Lu, H., Stehr, C., and Huang, H., eds. Zurich: Springer International Publishing.
Tang, L. and Li, H. (2011). ‘Chinese Corporate Diplomacy: Huawei’s CSR Discourse in Africa’. In Soft power in China: Public Diplomacy through Communication, Wang, J., ed. New York: Palgrave Macmillan, 95–115.
Tse, D.K., Hung, K., and Lwin, M.O. (2019). How obligatory, fair and developmental CSR affect corporate image and long-term goals of foreign firms in China. Unpublished paper.
Wang, J. and Chaudhri, V. (2009). Corporate social responsibility engagement and communication by Chinese companies. Public Relations Review, 35: 247–50.
Wang, L. and Juslin, H. (2009). The impact of Chinese culture on corporate social responsibility: the harmony approach. Journal of Business Ethics, 88: 433–51.
Xu, S. and Yang, R. (2010). Indigenous characteristics of Chinese corporate social responsibility conceptual paradigm. Journal of Business Ethics, 93: 321–33.