Allcott, H. 2011. Social norms and energy conservation. Journal of Public Economics, 95, 1082–1095.
Alpizar, F., Carlsson, F. & Johansson-Stenman, O. 2008. Anonymity, reciprocity, and conformity: evidence from voluntary contributions to a national park in Costa Rica. Journal of Public Economics, 92, 1047–1060.
Argyle, M. 1957. Social pressure in public and private situations. The Journal of Abnormal and Social Psychology, 54, 172.
Ariely, D., Bracha, A. & Meier, S. 2009. Doing good or doing well? Image motivation and monetary incentives in behaving prosocially. American Economic Review, 99, 544–555.
Ashraf, N., Bandiera, O. & Jack, B. K. 2014. No margin, no mission? A field experiment on incentives for public service delivery. Journal of Public Economics, 120, 1–17.
Barkan, R., Ayal, S. & Ariely, D. 2015. Ethical dissonance, justifications, and moral behavior. Journal of Personality and Social Psychology, 74, 63–79.
Barr, S. 2004. Are we all environmentalists now? Rhetoric and reality in environmental action. Geoforum, 35, 231–249.
Becker, G. S. 1976. The Economic Approach to Human Behavior. Chicago, IL: University of Chicago Press.
Burgess, G. 2016. Powers of persuasion? Conservation Communications, Behavioural Change and Reducing Demand for Illegal Wildlife Products. Paris: OECD.
Chater, N. & Loewenstein, G. 2016. The under-appreciated drive for sense-making. Journal of Economic Behavior & Organization, 126, 137–154.
Cialdini, R. B. 2003. Crafting normative messages to protect the environment. Current Directions in Psychological Science, 12, 105–109.
Darnton, A. 2008. An Overview of Behaviour-change Models and Their Uses. Government Social Research, Knowledge Review.
DECC (UK Department of Energy and Climate Change). 2014. Evaluation of the DECC/John Lewis energy labelling trial.
Dimant, E. 2017. On peer effects: contagion of pro-and anti-social behavior and the role of social cohesion. Discussion Papers 2017–06, The Centre for Decision Research and Experimental Economics, School of Economics, University of Nottingham.
Duffy, S. & Verges, M. 2009. It matters a hole lot: perceptual affordances of waste containers influence recycling compliance. Environment and Behavior, 41, 741–749.
(DWP) Department for Work and Pensions. 2017. Automatic Enrolment Review 2017: Analytical Report.
Ebeling, F. & Lotz, S. 2015. Domestic uptake of green energy promoted by opt-out tariffs. Nature Climate Change, 5, 868.
Frey, B. S. & Oberholzer-Gee, F. 1997. The cost of price incentives: an empirical analysis of motivation crowding-out. The American Economic Review, 87, 746–755.
Fryer Jr, R. G., Levitt, S. D., List, J., et al. 2012. Enhancing the Efficacy of Teacher Incentives through Loss Aversion: A Field Experiment (No. w18237). Cambridge, MA: National Bureau of Economic Research.
Gallus, J. 2016. Fostering public good contributions with symbolic awards: a large-scale natural field experiment at wikipedia. Management Science, 63, 3999–4015.
Gino, F., Norton, M. I. & Weber, R. A. 2016. Motivated Bayesians: feeling moral while acting egoistically. Journal of Economic Perspectives, 30, 189–212.
Gneezy, U. & Rustichini, A. 2000. Pay enough or don’t pay at all. The Quarterly Journal of Economics, 115, 791–810.
Goldstein, N. J., Cialdini, R. B. & Griskevicius, V. 2008. A room with a viewpoint: using social norms to motivate environmental conservation in hotels. Journal of Consumer Research, 35, 472–482.
Haidt, J. 2001. The emotional dog and its rational tail: a social intuitionist approach to moral judgment. Psychological Review, 108, 814.
Halpern, D. 2015. Inside the Nudge Unit. London: Random House.
House of Commons Environmental Audit Committee. 2017. Plastic bottles: Turning Back the Plastic Tide. First Report of Session 2017–19.
Jenni, K. & Loewenstein, G. 1997. Explaining the identifiable victim effect. Journal of Risk and Uncertainty, 14, 235–257.
Johnson, E. J., Shu, S. B., Dellaert, B. G., et al. 2012. Beyond nudges: tools of a choice architecture. Marketing Letters, 23, 487–504.
Jones, J. P., Andriamarovololona, M. M. & Hockley, N. 2008. The importance of taboos and social norms to conservation in Madagascar. Conservation Biology, 22, 976–986.
Kahneman, D. 2011. Thinking, Fast and Slow. London: Macmillan.
Kahneman, D. & Tversky, A. 2013. Prospect theory: an analysis of decision under risk. In MacLean, L. C. & Ziemba, W. T., editors, Handbook of the Fundamentals of Financial Decision-Making (pp. 99–127). Singapore: World Scientific.
Kollmuss, A. & Agyeman, J. 2002. Mind the gap: why do people act environmentally and what are the barriers to pro-environmental behavior? Environmental Education Research, 8, 239–260.
Laibson, D. 1997. Golden eggs and hyperbolic discounting. The Quarterly Journal of Economics, 112, 443–478.
Larcom, S., Rauch, F. & Willems, T. 2017. The benefits of forced experimentation: striking evidence from the London underground network. The Quarterly Journal of Economics, 132, 2019–2055.
Marteau, T. M. 2017. Towards environmentally sustainable human behaviour: targeting non-conscious and conscious processes for effective and acceptable policies. Philosophical Transactions of the Royal Society A, 375(2095), 20160371.
Mazar, N., Amir, O. & Ariely, D. 2008. The dishonesty of honest people: a theory of self-concept maintenance. Journal of Marketing Research, 45, 633–644.
Nickerson, R. S. 1998. Confirmation bias: a ubiquitous phenomenon in many guises. Review of General Psychology, 2, 175.
Ölander, F. & Thøgersen, J. 2014. Informing versus nudging in environmental policy. Journal of Consumer Policy, 37, 341–356.
Ostrom, E. 2000. Collective action and the evolution of social norms. Journal of Economic Perspectives, 14, 137–158.
Ostrom, E., Gardner, R. & Walker, J. 1994. Rules, Games, and Common-Pool Resources. Ann Arbor, MI: University of Michigan Press,
Portney, K. E., Hannibal, B., Goldsmith, C., et al. 2018. Awareness of the food–energy–water nexus and public policy support in the United States: public attitudes among the American people. Environment and Behavior, 50, 375–400.
Reddy, S. M., Montambault, J., Masuda, Y. J., et al. 2017. Advancing conservation by understanding and influencing human behavior. Conservation Letters, 10, 248–256.
Rodríguez-Dowdell, N., Yépez-Zabala, I., Green, K., et al., editors. 2014. Pride for ARAs: A Guide to Reciprocal Water Agreements for People and Nature. Arlington, VA: Rare.
Rowson, J. & Corner, A. 2015. The Seven Dimensions of Climate Change: Introducing a New Way to Think and Talk and Act. London: RSA & Climate Outreach and Information (COIN).
Schiff, B. 2012. The function of narrative: towards a narrative psychology of meaning. Narrative Works: Issues, Investigations and Interventions, 2, 33–47.
Schneider, C. R., Zaval, L., Weber, E. U., et al. 2017. The influence of anticipated pride and guilt on pro-environmental decision making. PLoS ONE, 12(11), e0188781.
Scott, J. 2000. Rational choice theory. In Browning, G., Halcli, A. & Webster, F., editors, Understanding Contemporary Society: Theories of the Present. Browning (pp. 126–138). London: SAGE.
Shafir, E., editor. 2013. The Behavioral Foundations of Public Policy. Princeton, NJ: Princeton University Press.
Shalvi, S., Gino, F., Barkan, R., et al. 2015. Self-serving justifications: doing wrong and feeling moral. Current Directions in Psychological Science, 24, 125–130.
Shove, E. 2009. Beyond ABC: climate change policies and theories of social change. Environmental and Planning, 42, 1273–1285.
Simon, H. A. 1972. Theories of bounded rationality. Decision and Organization, 1, 161–176.
Steentjes, K., Pidgeon, N. F., Poortinga, W., et al. 2017. European Perceptions of Climate Change (EPCC): Topline Findings of a Survey Conducted in Four European Countries in 2016. Cardiff: Cardiff University.
Sunstein, C. R., Bobadilla-Suarez, S., Lazzaro, S. C., et al. 2016. How people update beliefs about climate change: good news and bad news. Cornell Law Review, 102, 1431.
Thaler, R. & Sunstein, C. 2008. Nudge. New Haven, CT: Yale University Press.
Thiagarajah, K. & Getty, V. M. 2013. Impact on plate waste of switching from a tray to a trayless delivery system in a university dining hall and employee response to the switch. Journal of the Academy of Nutrition and Dietetics, 113, 141–145.
Thøgersen J. 2014. Unsustainable consumption: basic causes and implications for policy. European Psychologist, 19, 84–95.
Trivers, R. L. 1971. The evolution of reciprocal altruism. Quarterly Review of Biology, 46, 35–57.
Turner, J. C. 1991. Social Influence. Milton Keynes: Open University Press.
Turnwald, B., Boles, D. & Crum, A. 2017. Association between indulgent descriptions and vegetable consumption: twisted carrots and dynamite beets. Journal of the American Medical Association, 177, 1216–1218.
Vennard, D., Park, T. & Attwood, S. 2019. Encouraging Sustainable Food Consumption By Using More-Appetizing Language. Washington, DC: World Resources Institute.
Vollan, B. 2008. Socio-ecological explanations for crowding-out effects from economic field experiments in southern Africa. Ecological Economics, 67, 560–573.
Wan, J. 2010. The incentive to declare taxes and tax revenue: the lottery receipt experiment in China. Review of Development Economics, 14, 611–624.
Webb, T. L. & Sheeran, P. 2006. Does changing behavioral intentions engender behavior change? A meta-analysis of the experimental evidence. Psychological Bulletin, 132, 249–268.
WildAid. 2014. Evidence of Declines in Shark Fin Demand, China. San Francisco, CA: WildAid.