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  • Print publication year: 2019
  • Online publication date: July 2019

Part II - Practices of Open Strategy


In responding to changing competitive conditions, organizations are adopting increased levels of openness in the form of greater transparency and the inclusion of a larger number and variety of internal and external actors (Whittington et al., 2011; Hautz et al., 2017). Recent societal changes toward more participation in various domains of society (Dobusch et al., 2015) and technological advances in the form of social technologies (Haefliger et al., 2011), in particular, promote increased inclusiveness in strategizing. In this chapter, we pay specific attention to this dimension of inclusiveness in Open Strategy, which involves external and internal consultation to exchange “information, views and proposals intended to shape the continued evolution of an organization’s strategy” (Whittington et al., 2011: 536; Hautz et al., 2017).