When it comes to strategy, how should we define victory? For centuries, Eastern and Western thinkers have grappled with this question, offering different answers. What can we learn from this difference? In The Art of Strategy, Moon provides a novel and systematic integration of the two dominant frameworks of the East and West: Sun Tzu's military strategy and Michael Porter's business strategy. This unlikely combination of thinking suggests an innovative extension of our understanding and practice of strategy, which will appeal to scholars, students, practitioners and general readers with an interest in strategy. By aligning the perspectives of these two great thinkers, Moon argues that true winning is about maximizing and optimizing overall value for all engaged stakeholders, and this requires a more efficient approach to strategy.
Jeng Liu - Dean of College of Social Sciences, Tunghai University, Taiwan
Gi-Wook Shin - Tong Yang, Korea Foundation, and Korea Stanford Alumni Chair of Korean Studies and Stanford University
Patrick Messerlin - Professor Emeritus of Economics and Director, Groupe d'Economie Mondiale (GEM), Sciences Po, Paris
Jong-Ho Jeong - Seoul National University
Kazuhiro Asakawa - Mitsubishi Chaired Professor of Management, Graduate School of Business Administration, Keio University, Tokyo
Lu Zheng - Tsinghua University, Beijing