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Applied Social Psychology

Book description

Applied Social Psychology combines the science of social psychology with the practical application of solving social problems that exist in the real world. This exciting textbook provides a thorough explanation of how social psychologists can contribute to the understanding and management of different social problems. A highly prestigious team of contributors from across Europe and the United States illustrate how social psychological theories, research methods and intervention techniques can be successfully applied to problems encountered in the fields of physical and mental health, immigration and integration, economic behaviour, political behaviour, environmental behaviour, organisations and the classroom. This expanded edition also features new chapters on the dynamic fields of consumer behaviour, traffic behaviour, criminal behaviour, sport and development aid. Each field studied features an overview of important problems, the role of human behaviour in these problems, the factors influencing relevant behaviour, and effective ways to change this behaviour. This is an essential volume for all undergraduate and graduate students studying applied social psychology.


'This is a unique textbook applying theories in social psychology to real-life social contexts. The applications are explained well in relation to why theories are important to use when addressing social problems and how applications can contribute to further developing our theoretical understanding in social psychology. The combination of theories and practice makes it the perfect book for students in undergraduate and graduate programs interested in understanding and managing social problems.'

Judith de Groot - University of Bath

'A wonderful blend of research and application, Applied Social Psychology uses both explanation and intervention to connect social psychological theory to real-life situations. And written by researchers from around the world, the textbook benefits from not having a particular cultural bias and as such is a great teaching tool.'

Brian F. Redmond - Pennsylvania State University

'From understanding crime and health to environmental and organizational behavior, Applied Social Psychology is a required text for students and practitioners of social psychology and public policy. The book is innovating and challenging, containing up-to-date research overviews combined with promising interventions from leading scholars. It is an essential resource for people who seek to better understand social problems and solve them using insights from social psychological science.'

Mark van Vugt - Vrije Universiteit Amsterdam

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