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Chapter 1 - Introduction

Published online by Cambridge University Press:  16 February 2023

Wolfgang Schnotz
Affiliation:
University of Koblenz-Landau
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Summary

This chapter aims at clarifying basic concepts related to multimedia: communication, comprehension, and learning. Multimedia communication is considered as the intentional creation, display, and reception of multiple kinds of signs in order to convey messages about some content. It entails two subprocesses: meaning and comprehension. Multimedia meaning is a process in which the producer of a message creates multiple external signs based on his or her prior knowledge in order to direct the recipient’s mind so that the recipient understands what the producer means. Multimedia comprehension is the complementary process of reconstructing the previously externalized knowledge in the mind of the recipient. It can be seen as the bottleneck of multimedia communication. Multimedia comprehension and multimedia learning are related but are nevertheless different: While multimedia comprehension results in transient changes in working memory, multimedia learning results in permanent changes in long-term memory. Multimedia learning is a byproduct of multimedia comprehension. Further, an overview of the book is presented.

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Publisher: Cambridge University Press
Print publication year: 2023

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  • Introduction
  • Wolfgang Schnotz, University of Koblenz-Landau
  • Book: Multimedia Comprehension
  • Online publication: 16 February 2023
  • Chapter DOI: https://doi.org/10.1017/9781009303255.002
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To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

  • Introduction
  • Wolfgang Schnotz, University of Koblenz-Landau
  • Book: Multimedia Comprehension
  • Online publication: 16 February 2023
  • Chapter DOI: https://doi.org/10.1017/9781009303255.002
Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Introduction
  • Wolfgang Schnotz, University of Koblenz-Landau
  • Book: Multimedia Comprehension
  • Online publication: 16 February 2023
  • Chapter DOI: https://doi.org/10.1017/9781009303255.002
Available formats
×