Skip to main content Accessibility help
×
Home
Hostname: page-component-56f9d74cfd-w6k7h Total loading time: 1.358 Render date: 2022-06-27T03:53:29.824Z Has data issue: true Feature Flags: { "shouldUseShareProductTool": true, "shouldUseHypothesis": true, "isUnsiloEnabled": true, "useRatesEcommerce": false, "useNewApi": true }

Chapter twelve - Implicit Measures in Social and Personality Psychology

from Part two - Procedural Possibilities

Published online by Cambridge University Press:  05 June 2014

Harry T. Reis
Affiliation:
University of Rochester, New York
Charles M. Judd
Affiliation:
University of Colorado Boulder
Get access

Summary

This chapter provides a general introduction to the use and meaning of implicit measures in social and personality psychology. It explains what implicit measures are and in which sense they may be described as implicit. The chapter provides an overview of the currently available paradigms, including details on their task structure, reliability, and applicability. One of the most frequently used paradigms is Greenwald et.al'.s implicit association test (IAT). The chapter also provides a brief overview of the insights that can be gained from dissociations between explicit and implicit measures with regard to the prediction of behavior, the prediction of biases in information processing, and the formation and change of mental representations. It discusses several assumptions that are quite common in the interpretation of implicit measures, yet questionable on the basis of the available evidence.
Type
Chapter
Information
Publisher: Cambridge University Press
Print publication year: 2014

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)
36
Cited by

Save book to Kindle

To save this book to your Kindle, first ensure coreplatform@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×